25 years after the launch of Hydrolite® 5, Symrise has now releasedits natural-derived version, Hydrolite® 5 green into the market. The company presented the multifunctional ingredient to the public at in-cosmetics Latin America in São Paulo on September 19 and 20, 2018. Hydrolite® 5 green is manufactured using a raw material, which is a by-product of sugar production derived from sugar cane and meets the COSMOS-standard
Nowadays consumers explicitly demand naturalness and sustainability, and this is true for their cosmetics as well. Therefore, manufacturers of cosmetics increasingly offer product concepts with natural ingredients. And they do so for a good reason. According to a study from ‘Persistence Market Research’, the global natural and organic personal care market volume should amount to USD 22 billion by 2024. To meet this demand, Symrise delivers suitable cosmetic ingredients, which combine efficacy and naturalness – such as Hydrolite® 5 green.
This multifunctional ingredient is manufactured from renewable raw materials from sugar cane and has the same properties as the original pentylene glycol, Hydrolite® 5. It hydrates the skin and boosts the efficacy of active ingredients used in cosmetic formulations. In addition, Hydrolite® 5 green improves both, the look and consistency as well as the protection of the product. Manufacturers of cosmetic products can use this ingredient in a wide range of cosmetics. “Thanks to our thorough research, we are able to deliver a product that combines high quality efficacy and naturalness, meeting the expectations of modern consumers around the world.” said Yohanna Sander, Senior Global Product Manager Micro Protection at Symrise.
Hydrolite® 5 green perfectly fits into the sustainability strategy of Symrise. Within the context of this strategy, the company emphasizes the importance of comprehensive transparency that benefits customers and end consumers. In 2018 the company won several awards for its exceptional global environmental protection efforts (Carbon Disclosure Project) and climate targets as well as for its environmental and social engagement (Ethibel Sustainability Index). The company currently assesses 80 percent of its main suppliers according to sustainability criteria. “Every time we use raw materials in our product development, we look at their sustainability as well as their social and environmental added value,” said Eder Ramos Global President Cosmetic Ingredients Division of Symrise. “With Hydrolite® 5 green we have reached a further milestone, because it is entirely made from byproducts of a renewable source, the sugar cane.”
Interested to now more? Contact Katrina Bunge at Alchemy Agencies direct for your brochure, samples and for further information.